Tips for giveaways and sweepstakes lovers
No matter whether you have launched a start-up recently or own a big brand, giveaways and sweepstakes are a life saver promotion idea for your brand. It easily catches the attention of your target audience and allures them to buy your products to win the giveaways.
Here’s what’s evergreen: People always crave for something free. They may spend some bucks more for winning free stuff. Also, it will also lead them to promote and refer your brand to other friends and acquaintances which in turn will help to promote your product or brand.
But business owners often face a hard time to find out unique giveaways and sweepstakes ideas to promote their brands. Also, if you are always preoccupied with giveaway ideas when you will focus on the business!
No worry! We have researched a lot and brought you a wide range of cool and unique giveaways and sweepstakes ideas to ponder upon. Check these out and let us know your favourite one!
Professionalism goes a long way
No matter if you have recently launched a start-up, you still need to promote your brand as an experienced professional. Your giveaway and sweepstake need to align with your brand. The design should correspond to the theme of your brand.
For instance, a cosmetic giveaway is fine for a cosmetics brand, but it doesn’t fit a giveaway of a gym right? Keep this in mind while designing your promotional ideas.
Also, make sure to add your company name and logo on the package of your giveaway. Otherwise, the recipients may not remember you for long. Also, don’t make it too promotional. Keep it subtle but eye-catchy. You may give the products on the little bag with the company name on it. That way if they use the bag to carry something else, which almost everyone does, people will know about your company.
Template Matters
This is a design element. The template of your promotional landing page needs to grab the attention of the viewers instantly. Remember, on an average people generally spends 0.05 seconds on a website so you need to grab attention within that stipulated time.
That’s why you need to curate the template of the giveaway and sweepstake landing page that instantly attracts the eyeballs of your audience. Bright colours and bold typefaces are one of the interesting parts of it. Also, make something unique and creative and not replicate from others. If people understand the replicate design, they may consider your brand to be mimicking others and has no unique selling point. So you better not risk that!
Promote it everywhere
As e-commerce and social media are growing in parallel, you should use the duo combined. If you have launched a giveaway or sweepstake, make sure to promote it on various social media profile like Facebook, Instagram, Twitter, YouTube and where not!
Your target audience are everywhere and you never know which platform works the best for you. Make sure to curate the design according to the social media channel. Every channel has its unique feature and you need to comply to that to make that best out of it.
Make a catchy design or live video for Facebook and you may promote the same template on Instagram. Curate a proper, simple and catchy hashtag suitable to the design so that users can easily find it out. Also, make a short video for YouTube and make use of that media platform as well.
Include a unique game
Fun and games have easy engagement potential as it occupies people’s attention and time. So try to incorporate it in your sweepstake and giveaway promotional content.
For instance, you may design a newsletter or email and include a fun game. Here’s an example of a game. Suppose you own a cosmetics brand. Now you may design a wheel game where every part of the game indicates different products or services like lipstick, kajal, blusher, or free delivery, 20% discount, 1+1 delivery option, coupon codes, and so on. The recipient needs to turn the wheel and whatever option comes, he or she wins it. This automatically enhances attraction and engagement.
In fact, this concept of gamification is gradually becoming extremely popular and great brands like Nykaa, Flipkart, among others are using it. So, it’s your turn to use it as well.
Give what your followers want
One of the easy ways to come closer to your follower and increase the follower base is by giving them what they want. Communicate your audience to learn what they are craving for the most. And curate your give away according to that.
This will make your audience realize how valued they are for your business and they will feel as if they are also a part of your brand. This is extremely effective if you ever aspire to expand your target audience. Also, this will grow an emotional bond between your brand and the users and compel them to recommend your service to their acquaintance. So, this is a must-try trick for every business owner.
Make it relevant
If you are curating a contest or sweepstake, make sure it’s relevant. For a winter season, you may offer a holiday trip to a vacation spot. Also, keep a track of what’s on-demand nowadays. For instance, cars and automobiles or gadgets are always on demand so you can always explore these ideas while designing your giveaway plan.
Create a sense of urgency
This is extremely important. If your giveaway is running for forever (we mean, for the long term), no one will be interested. But if you hurry up, such as the giveaway will end within three to five days, the customers will rush to take a part into it.
However, don’t plan a giveaway for a single day. Make sure to give your followers enough time to take part and let the news spread. It will allow more people to take part, that’s the ultimate objective right?
What are you looking for! Start the initiative, today!
