What is a Prize Wheel?
Let’s talk prize wheels! You’ve seen them, you’ve probably spun them, maybe even won something cool from them. In 2025, these spinning circles of chance aren’t just for carnivals or game shows anymore. They’ve spun deep into the digital marketing world.
They are like the ultimate engagement booster, wrapped up in a fun, interactive package. They tap into that little bit of gambler spirit, making mundane actions like signing up for a newsletter or visiting a trade show booth genuinely exciting.
Prize wheels are marketing powerhouses, brilliantly disguised as simple games. Brands use them to slash through the noise, grab attention, boost website engagement, and get valuable leads.
They often see conversion rates jump by 30-40% compared to traditional methods, increase sales through strategically offered discounts, and encourage customer loyalty by rewarding interaction.
This article looks into prize wheels for brand marketing in 2025. We’ll spin through the best 7 prize wheel apps and platforms ready to elevate your campaigns, break down how to customize a prize wheel maker to match your brand’s vibe perfectly, and even point you toward where to find physical prize wheels nearby for that tactile event experience.
We’ll find top online prize wheel generators, brainstorm some killer spin-to-win game ideas, and finally, look at the state of prize wheels in 2025.
The Best 7 Prize Wheel Apps for Brand Marketing
Their strength lies in gamification – making participation fun and instantly rewarding – and deep customization, allowing brands to put their brand’s touch on the game.
Some of the best prize wheel apps to use are as follows:
1. Spin The Wheel – Random Picker
Primarily designed as a fun decision-making tool, the Spin The Wheel – Random Picker app has found a sweet spot with creative marketers and individuals alike. This app packs serious customization features perfect for smaller-scale or mobile-first brand interactions. You can create countless wheels, add unlimited labels, and customize each slice’s text and background color from a near-infinite palette.
It boasts an impressive 4.9-star rating from over 69,500 users on the App Store. While it might not have the direct marketing integrations of enterprise-level platforms, it’s fantastic for quick, engaging social media contests, internal team fun, or even as a simple random winner picker for informal giveaways. Users praise its versatility and deep customization.
2. WheelofNames.com
Simple, straightforward, and surprisingly very effective for a free web tool, WheelofNames.com is the go-to for many needing a quick, no-fuss online prize wheel. Its ease of use is its main draw: type your entries into the text box and click to spin. Winners are chosen randomly every time, and the site explicitly states there’s no way to rig the wheel.
Beyond the basics, WheelofNames.com offers customization options for colors, sounds, and spin duration. You can even add your logo to the wheel’s center. A cool feature is the ability to remove winning entries temporarily, which is perfect for drawing multiple unique winners. It is used in classrooms, retail giveaways, meeting randomizers, and even breaking decision paralysis.
3. AhaSlides Prize Wheel Spinner
AhaSlides integrates the prize wheel concept into a broader interactive presentation and engagement platform. Their Prize Wheel Spinner is designed for live interaction, making it perfect for webinars, workshops, meetings, quizzes, and online events. Its standout feature allows audience members to join the spin session via their phones, enter their own names or entries into the wheel, and watch the results unfold live.
The platform offers pre-loaded templates but allows full customization of entries. You can add or delete prizes easily. Beyond just spinning, AhaSlides offers features like online quiz creation, polls, and Q&A sessions, allowing you to embed the prize wheel within a larger interactive experience. This makes it great for audience engagement during presentations or as a fun reward mechanism following a quiz or survey.
AhaSlides requires an account with free options available to save and manage your wheels. The ability to share the wheel via a URL makes it easy to distribute. It’s a fantastic tool for presenters, educators, and marketers looking to inject high levels of live interactivity into their events. Access is through the AhaSlides website.
4. OptinMonster
OptinMonster is a heavyweight in lead generation and conversion optimization, and its “Coupon Wheel Optins” feature is a powerful, marketing-focused prize wheel application. It’s designed as a gamified pop-up to capture leads by offering visitors a chance to win discounts, free shipping, or other incentives in exchange for signing up.
This isn’t just a standalone wheel; it’s integrated into OptinMonster’s full suite of targeting and trigger tools. You can control exactly when and where the wheel appears. Customization includes colors, text, prizes, branding, and advanced options like setting win probabilities for each prize.
OptinMonster provides detailed analytics to track views, conversions, and the overall performance of your wheel campaigns. It integrates seamlessly with major email marketing services and website platforms like WordPress and Shopify.
5. Poptin
Like OptinMonster, Poptin offers gamified popups, including a popular “Spin the Wheel” option, designed to make lead capture more engaging and effective. Poptin focuses on converting website visitors into leads, subscribers, and sales through highly targeted popups and embedded forms. Their spin wheel is a key feature in their gamification arsenal.
Poptin allows extensive customization of the wheel’s appearance to match your site’s branding. You define the prizes and can connect them directly to your email marketing or CRM system. Like OptinMonster, Poptin offers advanced triggering options and targeting rules.
The platform emphasizes ease of use with a drag-and-drop editor and provides real-time analytics to monitor performance. Users often report higher engagement and conversion rates with gamified pop-ups than with standard opt-in forms. Poptin offers various pricing plans, including a free tier with limitations.
6. Wheel of Popups
Wheel of Popups specializes, as the name suggests, in spin-to-win pop-up promotions. It positions itself as a dedicated tool for creating engaging, brandable prize wheels for lead generation and sales boosts on websites and even at physical events like trade shows.
The features include extensive design customization, control over prize probabilities, and integration capabilities with various email marketing platforms. They emphasize creating a fun user experience that encourages sign-ups by offering instant gratification.
Wheel of Popups offers analytics to track the performance of your campaigns. They provide templates to get started quickly but allow for deep customization to ensure the wheel perfectly aligns with a brand’s aesthetic and campaign goals.
7. Easypromos
Easypromos provides a comprehensive platform for running all sorts of digital promotions, with Spin the Wheel being one of their popular gamified options. It’s designed for brands looking to run robust, secure, and feature-rich prize wheel campaigns integrated with broader marketing objectives like driving sales, rewarding loyalty, or collecting user data.
Their platform allows deep customization of the wheel’s design and prizes. Standout features include setting prize limits, offering time-sensitive coupon codes with countdown timers, and, crucially, validating participation based on purchase receipts using OCR technology. This allows brands to create “purchase-to-play” wheels, effectively rewarding actual customers and driving repeat business.
Easypromos supports multiple languages, provides detailed analytics, and ensures compliance with promotion regulations. It’s a powerful tool for brands needing more control and features than basic spinners offer, particularly those wanting to link promotions directly to sales validation or run complex campaigns across different channels. It’s a premium platform accessed via their website, suitable for serious marketing campaigns.
How to Customize a Prize Wheel Maker?
Creating a custom prize wheel doesn’t require a degree in game design or a hefty budget. Thanks to many awesome free platforms and templates, you can whip up a branded, engaging wheel faster than you can say, “Big Money, No Whammies!”
To DIY your digital prize wheel maker, here are the steps to take:
- Choose Your Weapon (Platform): First, pick your playground. You’ve got options, ranging from web-based tools to mobile apps. Consider what you need: Is it for a quick social media post? A live presentation? Or deep mobile customization?
- Enter the Creation Zone: Once you’ve picked your platform, find the ‘Create,’ ‘New,’ or ‘Edit’ button. This is where the magic happens.
- Slice Up Your Prizes: This is the core of your wheel – what can people win? Click ‘Add Entry,’ ‘Add Label,’ or similar. Type in your prizes, options, or actions. Be strategic! Mix exciting ‘hero’ prizes with more common, smaller wins.
- Make It Yours by Customizing the Visuals: Ditch the generic look. Branding is crucial. Swap default colors for your brand palette. Match slice colors, text colors, and backgrounds. Adjust font styles and sizes for readability and brand consistency. Some tools let you customize the background image or color behind the wheel.
- Tweak the Mechanics: Fine-tune the experience. Add exciting spinning and winning sounds! This enhances the gamified feel. Control how long the anticipation builds. Customize the pop-ups that appear after the spin. Decide if a winning slice should be removed for subsequent spins .
- Save, Share, and Spin: Save your masterpiece. Most platforms will give you a shareable URL or an embed code to put the wheel directly on your website. Test it thoroughly yourself before unleashing it on your audience.
Where to Find Prize Wheels Nearby?
Believe it or not, hunting down a physical prize wheel in your neck of the woods is surprisingly easy, often manageable right from your keyboard! Whether you need a sturdy floor model for a trade show or a simple tabletop spinner for a local event, the options are plentiful across the USA.
Here’s how to track down that perfect spinning attraction:
Major Online Retailers: Start broad. Websites like Walmart.com, Amazon, and Target often stock various sizes and styles of prize wheels, especially tabletop versions. You might find themed ones like the Kmart Wheel of Fortune game.
Specialized Prize Wheel Suppliers: For higher quality, customization, and larger sizes, look to the pros. Companies like:
- Prize Wheels Direct: They boast a vast selection, from mini to giant 96-inch wheels, offer customization, use durable materials like birch plywood, and even make lighted LED wheels and travel cases. They’ve been around since 1987.
- Displays2go: Offer a variety of prize wheels alongside other display materials.
- PrizeWheelDepot: Another dedicated online supplier.
Your friendly neighborhood party supplier often has prize wheels in stock. Search Google or Yelp for terms like “[Your City] party rentals prize wheel” or “[Your County] event rentals spinner wheel.” This is perfect for short-term needs and avoids shipping costs.
Companies catering to trade show exhibitors often rent or sell engagement tools like prize wheels. Search for “[Your City/Region] trade show booth rentals” or “exhibit supplies [Your State]”—companies like SocialPoint offer integrated digital and physical prize wheels specifically for events.
Businesses in your area that provide branded merchandise might also offer prize wheels as part of their event solutions. Search “[Your City] promotional products company” and inquire about event games.
Kmart Prize Wheel Options
Kmart offers some interesting prize wheel options, primarily sourced through their online marketplace. These tend to fall into two categories: actual board games mimicking game shows and more generic, functional prize wheels suitable for basic events or fun.
One specific item listed is the classic Wheel of Fortune board game. In the marketing sense, this isn’t a customizable prize wheel but rather the family game night version. It comes complete with a spinner, puzzle board, play money, puzzle cards written by the show’s staff, and dry-erase markers.
Designed for 2-4 players aged 8 and up, it’s all about solving word puzzles and earning play money, just like on TV. While fun for entertainment, it’s not designed for customizable prizes for promotional events.
The other type listed via Kmart.com is a more standard, blank prize wheel, like the WinSpin 15-inch Tabletop Color Prize Wheel. This specific model features 12 customizable color slots, likely with a dry-erase surface, allowing you to write in your prizes.
Top Prize Wheel Online Generators
If you need a prize wheel right now, without waiting for shipping or leaving your desk, online generators are your best friends. These tools range from simple click-and-spin interfaces to more robust platforms integrated with marketing suites.
Here are some top online prize wheel generators you can access right now:
- WheelofNames.com: Free, ad-free, super simple interface, allows logo upload. Access via web browser.
- Picker Wheel: Straightforward online spinner for random choices; offers some customization. Access via web browser.
- Wheel Decide: This Classic online wheel is easy to use and provides embed codes. Access via web browser.
- Drimify Spin Wheel Generator: A platform for creating gamified marketing campaigns, including customizable prize wheels with branding options. Access via web browser.
- Canva Spin Wheel Maker: This is an app within Canva for creating wheel designs. Access via Canva account.
- Interacty Spin the Wheel: Platform for creating interactive content and games, including prize wheels. Access via web browser.
Prize Wheel Spin to Win Game Ideas
Spin-to-win games are incredibly versatile, adding a layer of engagement far beyond a static offer. Here are some killer spin-to-win game ideas you can adapt for promotions, giveaways, trade shows, employee engagement, or just plain fun:
- Discount Ladder: Offer varying percentage discounts: 5%, 10%, 15%, maybe one big 50% slot. This gamifies the savings process and can nudge hesitant buyers toward a purchase.
- Freebie Frenzy: Load the wheel with free products, samples, or branded merchandise. Great for product launches or clearing inventory while building brand love.
- Shipping Spins: Offer different shipping tiers—free standard shipping, discounted express shipping, or even a ‘Sorry, Try Again’ slot. This is especially effective for e-commerce.
- Trade Show Traffic Stopper:
- Employee Engagement Booster: Extra PTO day/half-day, company-paid lunch, prime parking spot, casual dress day pass, small gift cards. Spin to randomly assign fun team-building activities or even less desirable office chores.
- Funny Bone Tickler: Inject humor! Include silly actions, goofy temporary titles, or funny, low-value prizes. Great for breaking the ice.
- Decision Maker: Can’t decide on the next marketing campaign focus, blog topic, or even where to order lunch? Put the options on a wheel and let fate decide.
- Loyalty Program Level-Up: Integrate spinning into your loyalty program. Let members spin for bonus points, give exclusive tier access for a limited time, or offer special member-only discounts.
Wrapping Up: Prize Wheels in 2025
From understanding what prize wheels are and exploring the top 7 prize wheel apps heating up brand marketing to learning how to customize your own prize wheel maker using free tools and finding physical wheels nearby, we’ve covered the bases.
We explored top online prize wheel generators and brainstormed some engaging prize wheel spin-to-win game ideas to spark your next campaign. It’s clear that whether digital or physical, prize wheels remain a potent tool for engagement, lead generation, and pure fun.
For giveaway prize ideas, check out this cool giveaway prize list.
Here are a few spin-tastic facts to remember:
- Gamified popups like prize wheels can boost conversion rates by 30-40% compared to traditional opt-in forms.
- The popular ‘Spin The Wheel – Random Picker’ app boasts a 4.9-star rating from over 69,500 users on the iOS App Store.
- Platforms like Easypromos can use OCR technology to validate purchase receipts for entry into prize wheel promotions.
- High-quality physical prize wheels often use durable birch plywood, avoiding issues common with cheaper particle board.
- You can find physical prize wheels in sizes ranging from small tabletop models to giant 96-inch behemoths.
Keep spinning, keep winning, and keep engaging your audience in fun, memorable ways!
This content was was last updated in April 2025