20+ Unique Giveaway Statistics in 2024 – Updated for July

What are the Best Giveaway Statistics of 2024?

Have you ever wondered what some of the most intriguing giveaway facts are? This article will compare giveaway statistics from Facebook, Instagram, Twitter, Reddit, TikTok, YouTube, Pinterest, and the whole World Wide Web!

These are some exciting giveaway statistics as of July.

Key Giveaway Statistics of 2024

  • There are 720 Million giveaway related results on Google
  • 186,000 people search for the terms ‘giveaways, or ‘giveaway’ on Google every month
  • Social media giveaways have 9.5 times higher engagement rates than giveaways hosted on the organizer’s website.
  • More than 220,000 new giveaways are posted on Social Media every day (24% increase YoY)
  • St. Helena has the highest interest in giveaways worldwide per capita.
  • Instagram is the most popular giveaway platform, with more than 48.2 Million posts (18% increase YoY)
  • TikTok is the second most popular giveaway platform, with 3.2 Million posts.
  • The first half of each calendar year has more than 35% higher interest in giveaways than the second half.
  • Giveaway tweets have, on average, 1150% higher engagement on Twitter than regular image tweets.
  • As of 12-07-2024, TikTok #giveaway hashtags have over 34.4 Billion views.
giveaway posts total number on instagram

Global Giveaway Statistics

Giveaway search volumes are typically much higher in the first 6 months (H1) of every year, including 2024, as evidenced by the 12-month report from Google Trends.

What is unusual is that in 2024, the term ‘Sweepstakes’ has overtaken giveaways in popularity for the first time in 3 years.

Google tends giveaway results

There are 69,000 global monthly searches for “giveaways” on Google US, while giveaway terms for social media keywords have much less interest. This is typically due to giveaways being searched directly on social media instead of search engines.

ahrefs giveaway statistics and search volumes

More than 186,000 people search for the terms ‘giveaways, or ‘giveaway’ on Google monthly.

The average cost per click for targeting those terms is $0.70.

St. Helena is by a large margin the country that has been more involved in giveaways and sweepstakes for the last 5 years and keeps its position in 2024.

This year, Togo and the Philippines take the second and third positions, respectively.

The complete list is as follows:

  1. St Helena
  2. Togo
  3. Philippines
  4. Nigeria
  5. United Kingdom
  6. Uganda
  7. New Zealand
  8. Estonia
  9. United States
  10. Ireland
  11. North Macedonia
  12. Australia
  13. Canada
  14. Ghana
  15. Trinidad & Tobago
  16. Bahrain
  17. South Africa
  18. United Arab Emirates
  19. Norway
  20. Singapore
top 5 countries for giveaway rankings
top 10 countries for giveaway rankings

top 15 countries for giveaway rankings

top 20 countries for giveaway rankings

Social Media Giveaway Facts & Stats

What about giveaways on social media? You will likely be surprised to see how popular giveaways are on the most prominent social media platforms.

Facebook Giveaway Statistics

  • There are more than 5,500,000 giveaways and sweepstakes on Facebook.
number of giveaways on facebook
  • There are more than 360,000 giveaway groups (most of which are inactive)
  • The biggest giveaway group is based in the UK and has over 338,000 thousand member
biggest facebook giveaway group

Here’s the Google trends comparison of the top 5 giveaway platforms for the last 12 months. It’s a hard battle, but in general, Instagram giveaways have been trending consistently higher than all of its main competitors

Facebook and Twitter giveaways, however, have seen a rather steep increase in interest in the last 1 month.

social media giveaway stats comparison

For Facebook, the top 5 countries that show interest in their giveaways are:

  1. United Kingdom
  2. Canada
  3. United States
  4. Australia
  5. South Africa
Facebook giveaway statistics

The most popular related queries are:

  1. giveaways on Facebook
  2. giveaway
  3. dream car giveaways
  4. dream car giveaways on Facebook
  5. Instagram
Facebook giveaway trends

Instagram Giveaway Statistics

For Instagram, the top 5 countries that show interest in their giveaways are:

  1. Australia
  2. South Africa
  3. Mexico
  4. India
  5. Canada
Instagram giveaway statistics

The most popular related queries are:

  1. giveaways on Instagram
  2. giveaway
  3. Instagram giveaway
  4. free Instagram giveaways
  5. how to win Instagram giveaways
Instagram giveaway trends

Twitter Giveaway Statistics

Twitter has a more similar list to Facebook, as the top 5 countries that show interest in Twitter giveaways are:

  1. United States
  2. United Kingdom
  3. Australia
  4. South Africa
  5. Canada
Twitter giveaway statistics

Reddit Giveaway Statistics

For Reddit, the top 5 countries that show interest in their giveaways are:

  1. United Kingdom
  2. Canada
  3. South Africa
  4. Canada
  5. United States
Reddit giveaway statistics

TikTok Giveaway Statistics

For TikTok, the top 5 countries that show interest in their giveaways are:

  1. United States
  2. United Kingdom
  3. Australia
  4. South Africa
  5. Canada
Tiktok giveaway statistics

YouTube Giveaway Statistics

For YouTube, the most popular related queries are:

  1. dream car giveaways
  2. youtube tv
  3. how to win giveaways on youtube
  4. are youtube giveaways real
YouTube giveaway statistics

Do Giveaways Increase Followers?

It’s undeniable that giveaways increase follower numbers on social media. Your follower numbers will extend to the number of hits your websites get, and we want to help you improve both.

This section will cover which social media platforms can accelerate your brand’s growth this year.

Reddit Follower Statistics in 2024

As of 2024, Reddit was ranked the 15th most popular social media platform. Its users affectionately call the site “the front page of the internet”!

With that in mind, the platform is one of the best places to run a successful giveaway. Reddit has approximately 73 million daily active users and an estimated $10.6 billion valuation.

Your Reddit giveaway could be headed for success with so many users on the site. It’s worth heading to Giveaway Listing to discover how to create your first Reddit giveaway.

Reddit logo

Twitter Follower Statistics in 2024

Twitter is among the longest-standing members and one of the most popular social media sites. It sees over 326 million active users on the platform monthly and approximately 368 million active users overall!

In 2024, the platform was renamed ‘X’ by the new owner, Elon Musk. Despite its name change, users continue to refer to it as Twitter. The logo was also changed, and now people use the two logos interchangeably.

With the platform’s popularity came the invention of Twitter giveaways and the upward trend of giveaways going viral. Twitter giveaways’ popularity has helped increase follower numbers for thousands of accounts and brands.

Using Twitter for a giveaway is much easier than you might think. Keep reading to find out how to run (and enter) a Twitter giveaway.

Twitter and X's logos

Instagram Follower Statistics in 2024

Instagram has one of the largest social media audiences. In 2024, 1.440 billion users were using the platform!

In 2020, TailWind found that Instagram giveaway posts get 64 times more comments and 3.5 times more likes than standard posts on Instagram. They also recorded that Instagram accounts that run regular giveaways grew 70% faster than those that don’t. 91% of Instagram posts with over 1,000 comments were associated with a giveaway! 

Those are some striking statistics, right? Despite those staggering figures, only 2% of Instagram accounts run giveaways! That’s good news for you and your brand’s following, as you could be in the spotlight while there’s a high likelihood that your competition isn’t!

Instagram logo

TikTok Follower Statistics in 2024

TikTok has outdone itself by gaining over 3 billion downloads and counting. The invention of endless scrolls and constant streams has gained many TikTokers an excessive amount of followers.

You can quickly grow your TikTok following with a giveaway. Moreover, you can make it a viral TikTok giveaway with our help. 

Due to the exchange of videos on this insanely popular platform and the number of people in the audience, TikTok is the perfect place to increase your follower numbers! We have written a guide for creating TikTok giveaways and a separate one about how to win them.

TikTok logo

Facebook Follower Statistics in 2024

Facebook is the most used social media network globally, with approximately 2.93 billion monthly active users (as of the last quarter of 2024).

Specifically, one single promotional giveaway on Facebook brings a business an average of 34% new followers! Within that figure, over three-quarters of the shares are made on Facebook. 

American businesses spend approximately $17 billion on product giveaways every year. That goes to show that giveaways are worth a fair buck!

When used strategically, a Facebook giveaway can boost your business’ performance and sales while bringing in more followers.

Facebook logo

YouTube Follower Statistics in 2024

YouTube is the world’s second-biggest social media platform, with over 2.5 billion active users (as of 2024). Facebook is The only platform with more active users (2.9 billion).

More than 4 billion active social media users worldwide, meaning more than 54% access YouTube.

That’s a lot of potential YouTube giveaway entrants and many more followers and website hits!

YouTube logo

Pinterest Follower Statistics in 2024

Pinterest reported a 6% decrease in global monthly active users in 2024, but it’s still among the best platforms.

The social media platform still has an audience of over 430 million global users and averages almost 1 billion daily video viewings!

Pinterest’s platform is set up perfectly for giveaways, and this site has many opportunities to boost your marketing goals.

Whether you’re an influencer or run a small business, you will find that Pinterest might increase your followers. Remember, you want to turn those followers into sales.

Pro Tip: don’t forget to list your website and other links underneath your Pinterest name so people know where to find your products and services.

Giveaway Listing on Pinterest with Amazon gift cards

How Do I Run a Giveaway on Social Media?

Social media giveaways are one guaranteed way to grow your social media accounts. You can benefit from driving traffic to your website and reaching your marketing goals simultaneously.

Whether you sell products or services, a social media giveaway can help your target audience find your business.

Social media giveaways are one of our favorite ways to engage with brands on social media, as they are an interactive experience. You will find various social media giveaway listings on our accounts and live feeds on our website. 

How you run a social media giveaway depends on your chosen platform — they all share similarities but have some key differences. The differences are primarily found throughout their official guidelines and sometimes depend on your location.

Knowing the specific rules of each platform will guarantee you give your promotion the best chance to be as effective as possible. Even one wrong move could set your giveaway back a notch.

It’s worth mentioning here that social media rules are in effect anywhere you are in the world, so no one is exempt from using the platform within its guidelines.

Check out our Giveaway Terms And Conditions Guide to learn about the official social media guidelines.

an attorney holding a book on containing Giveaway terms and conditions.

Giveaway Statistics: A Final Word

Giveaways remain extremely popular in 2024, with millions of users engaging with them on social media or websites.

A social media giveaway can bring your account and website more follower numbers and potential customers, regardless of the platform you use to host your giveaway. 

It’s worth investing some time and money into giving back to your audience with a giveaway, even if generosity is your prime motive. Your generosity always comes back to you!

So that’s it for the impressive giveaway statistics of July 2024. You can return to this page shortly as we update our monthly statistics.

Before you go, don’t forget to enter our
 $1000 Amazon gift card giveaway