How Gleam changed the rules
Business owners are always on the hunt for new and innovative ways to promote their products and services, increase brand awareness, and drive sales. And the rise of digital marketing has imminently provided businesses with a plethora of new opportunities and the ability to reach a larger number of people worldwide, all at the click of a button.
Digital marketing, and specifically, social media, has created new platforms for brands to communicate with and engage current and potential customers in increasingly personal ways. And on the flip side, customers are also more aware of companies and often look to what perks there are for shopping with or supporting certain ones.
One particularly popular form of marketing that is incredibly effective in reaching customers is running online giveaways!
I’m sure as a consumer, at some point in your life, you’ve entered a contest or two in hopes of winning a prize. Maybe it was a gift certificate, or a dinner for two, or a 5-star all expenses paid vacation. The point is, we love to win free stuff and giveaways are an excellent way to capture the attention of your target audience.
And this is exactly where Gleam comes in!
Gleam is a platform that makes running giveaways effective for businesses, and easy to participate in for consumers like us. Keep reading to learn everything you need to know about Gleam, from what it is and how it works to the drawbacks and the best tips on how you can increase your odds of winning without investing too much of your time!
What Is Gleam?
Gleam is a digital platform that allows businesses to build and promote effective online competitions. It makes it easy for them to set up and run giveaways that drive real user engagement.
Contests can be run through several social media sites like Facebook, Twitter, Instagram, and even YouTube. And it also allows participants to easily upload media, so photo contests can be very popular on this platform.
Gleam has the ability to verify the social media accounts of participants, meaning it reduces the number of steps it takes to enter, making it much easier and more favourable for participants to get onboard. At the same time, it also makes sure that businesses are dealing with real people and are getting real engagement value out of their campaigns.
So, how do you get started with Gleam as a participant? All you have to do sign up with a social media account, that’s it!
As soon as you’re signed up, you can start entering contests with only a single click needed to get in. Gleam also has the ability for participants to refer their friends to contests with custom viral referral links. This often means that as a participant, you can get more entries by referring your friends. And as a business – your contest, and by extension, your brand will be shared with more people.
How Can I Participate In Gleam Giveaways?
Businesses can participate in creating Gleam Giveaways by utilizing the online platform to create customized contests with their own set of entry rules and scoring systems that make it easier for their customers and audience to enter. The competitions widget is where businesses can communicate with their active pool of participants. It’s effectively the interface between the prize and the customers who want to win.
For participants, this is particularly exciting. Joining a Gleam giveaway can be as simple as finding a giveaway that interests you, entering your name and email address, and then waiting for the close date to see if you won. However, since Gleam giveaways allow businesses to set up a number of different entry options, users also have the opportunity to choose how much work they want to put into any given contest.
For example, a contest may require you to provide your email to sign up, which gets you one ballot. However, you also have the option to share it on your Facebook profile, which gives you another ballot. You also have the option to refer friends, and by doing so, you get 2 additional ballots. All in all, it’s simple to participate in Gleam giveaways, and since there are so many ways to enter a contest alongside a wealth of contests that are being run – it’s easier than ever to join and potentially win some awesome prizes!
What Are The Benefits Of Participating In Gleam Giveaways?
There are several benefits to using Gleam as a business owner. First and foremost, your business is exposed to a huge number of potential customers. This exposure then leads to increased engagement from this pool. For example, one Gleam user was able to drive over 1,000 new followers to his Spotify account, which exposed his music to a brand-new audience. Another company has used Gleam to run weekly contests, which helped drive over 4 Million meaningful business interactions over the course of two years.
Now, if you’re a participant – the main benefit is that it takes very little effort for a potentially big return. After all, who doesn’t love winning awesome stuff for at most a 5-10 minute time investment on their part? You can win a variety of highly sought-after prizes ranging from small tech items to 7-night family vacations. And as I mentioned earlier, it’s also incredibly easy to really stack up your odds with the various ballot entry options available.
What Are The Drawbacks Of Gleam Giveaways?
For businesses, there might be two major drawbacks or deterrents from immediately jumping onto the Gleam giveaways train. For one, there is a fee associated with using the platform. This means that for smaller businesses or those on a tighter budget, it might make the platform somewhat inaccessible. Second to that is the fact that you need to commit time to planning and executing the giveaways. It doesn’t matter how easy the platform is to use, you still need a strategy behind your actions.
On the other hand, for participants, it can be harder to find new interesting giveaways as time goes on. And it’s no secret that if you want to maximize your opportunities for winning something in general, you need to enter into as many draws as possible. This can take up quite a bit of time, especially if you opt for entering in via multiple ballot options for each contest.
Tips For Participating With Less Hassle & Time Involved
For participants, the best way to save time is to find a site or two that compiles a live list of current Gleam giveaways. For example, the best active Gleam Giveaways site or the Gleamlist database are two excellent places to find open competitions. You can also follow Gleam on Facebook as competitions are shared and posted on their profile as well.
It’s also recommended that you share the contest with others. If you receive an extra entry for every share, this is a great way to increase your chances without having to invest much time at all. In fact, the more easy entries you can participate in, the better!
Finally, focus on the prizes you really want. It can be tempting to enter into every giveaway that you can get your hands on – but to save time and lots of hassle, you should focus on entering the ones you’re really interested in. And once you’re in, you should invest some time to complete as many of the ballot entries as you possibly can.
All in all, Gleam is an impressive platform that has transformed the way businesses are able to market themselves and reach new customers.
For Gleam giveaways participants, this platform has made the thrill of entering a giveaway a simple and seamless experience. And it provides incredible opportunities for customers to connect with their favourite brands in a meaningful and personal way.
In this article, I’ve covered everything you need to know about Gleam, including what it is, what benefits it offers, what you need to watch out for, and what you can do to increase your odds of winning. And if you’ve stuck with me this far in – you now have all the knowledge in hand to run successful campaigns of your own, or join and win more amazing giveaways on the platform.
So with all said and done, best of luck Gleamers, may you win big!