How to Do a Giveaway on Instagram in 2024 – 7 Easy Steps

How to Do a Giveaway on Instagram: The Basics

Instagram giveaways are a powerful tactic for encouraging engagement from your community and reaching new audiences. They can help grow your followers 70% faster in three months than you would if you didn’t host a contest. This article will guide you through hosting a successful Instagram giveaway with the latest information as of June 2024.

We’ll cover a variety of topics, including the 7 steps to host a giveaway on Instagram, how to do a giveaway on Instagram: Understanding the rules, creative ideas for your Instagram contest, learning from successful Instagram giveaway examples, the power of hashtags in Instagram giveaways, and forming partnerships for Instagram giveaways.

We’ll also look into deciding the duration of your Instagram giveaway, adhering to the legal requirements of Instagram giveaways, making an impactful Instagram giveaway announcement, utilizing analytics for your Instagram giveaway, and promoting your Instagram giveaway effectively.

a person following a checklist on their phone screen, symbolizing the 7 steps to host a giveaway on Instagram.

7 Steps to Host a Giveaway on Instagram

Hosting a giveaway on Instagram can be a strategic way to engage your audience and grow your following. It’s also a fun way to give back to your followers and work to turn more of your followers into customers. These are 7 steps to help you know how to do a giveaway on Instagram:

1. Determine Your Marketing Goals

The first step towards running a successful Instagram contest is understanding your goals. The best and most successful Instagram contests are intentional and well thought out, with a clear underlying goal. Do you want to grow your following? Give back to your community. Promote a product? Boost brand awareness? Raise awareness of a social issue? Increase engagement? Show affinity with another brand?

A clear vision of your goals will help fine-tune your strategy and keep your campaign on track.

2. Decide on an Instagram Giveaway Prize

It’s essential to consider precisely what you’ll be giving away. A prize that elicits excitement and motivates users to enter is the game’s name. Make sure the prize is relevant and fits your audience’s needs. Whether it’s a product, service, or experience, you’ll want to choose a prize that’s enticing to your existing and target audience.

Bonus Tip: This Instagram Giveaway Template article is a great resource and tip for learning how to do a giveaway on Instagram using templates. Be sure to check it out.

3. Set the Entry Criteria

Your entry criteria depend on your ultimate goal. For instance, you might ask each participant to like your post and comment with a friend’s name to spread brand awareness. This allows you to increase your reach quickly and could result in new followers.

4. Follow Instagram Rules for Giveaways

When planning an Instagram giveaway, following basic rules is crucial to ensure a fair and successful campaign. These rules help maintain transparency, build trust with your audience, and ensure that your giveaway aligns with Instagram’s guidelines and local laws.

5. Use the Right Instagram Giveaway Tool

Employing the right tool can help you manage your giveaway more efficiently. There are several tools available that can help you track entries, pick a winner, and analyze the results of your giveaway. You can even choose to use Instagram Insights.

6. Promote Your Giveaway on Instagram

Now that you’re done with planning your Instagram giveaway, it’s about time you launch it! Promote your giveaway on Instagram to reach a wider audience. You can also consider partnering with influencers or other brands to help promote your giveaway.

7. Choose a Giveaway Winner

Finally, choose a winner for your giveaway. This can be done randomly or based on merit. Make sure to announce the winner on your original giveaway post publicly.

Remember, the key to a successful Instagram giveaway is planning and execution. So, get started with your giveaway and watch your Instagram engagement soar!

How to Do a Giveaway on Instagram: The Rules

Hosting a giveaway on Instagram can be a powerful way to boost engagement and grow your follower base. However, it’s best to understand and follow the rules of Instagram giveaways to ensure a smooth and successful event.

Here are some essential rules you should include in your Instagram giveaway:

  • Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed, administered, or associated with Instagram. This is to ensure transparency and compliance with Instagram’s promotion guidelines.
  • Include the name of the company hosting the Instagram giveaway or contest. This provides clarity to participants about who is responsible for the giveaway.
  • Specify the dates the campaign will run, including the time zone. This helps participants know the timeframe for the giveaway.
  • Include participation restrictions such as age and location. This ensures that only eligible individuals participate.
  • Provide clear guidelines on how to enter. This could include liking a post, tagging friends, or using a specific hashtag.
  • Outline how and when the winner(s) will be chosen. This gives participants an idea of when to expect the results.
  • Share details about how and when the winner(s) will be announced and how/when the winner should claim the prize. This keeps the process transparent and straightforward.
  • Disclose details about the prize’s delivery, including whether the recipient is responsible for delivery (shipping costs) or pick-up. This helps set clear expectations for the winner.

Check out this article on Instagram Giveaway Rules for more information on these rules.

Creative Ideas for Your Instagram Contest

Creativity plays a significant role in hosting successful Instagram giveaways. Unique and engaging giveaway ideas can resonate with your brand and attract a wider audience. Some great ideas include:

  1. Product Launch Giveaway: Celebrate the launch of a new product by giving away the first few pieces. This creates excitement around the product and encourages people to try it.
  2. Seasonal Giveaways: Align your giveaway with a season or holiday. For example, a “Summer Essentials” giveaway could include beach-related items.
  3. Collaborative Giveaways: Partner with another brand to host a giveaway. This can help you reach a wider audience.
  4. Themed Photo Contests: Ask participants to share a photo that fits a certain theme. This encourages creativity and generates user-generated content.
  5. Caption Contests: Post a photo and ask your followers to create a creative caption. The best caption wins.
  6. Tag-a-Friend Giveaways: Encourage participants to tag a friend in the comments. Each tag could count as an entry, promoting more engagement.
  7. Trivia or Quiz Contests: Post a trivia question or a quiz and pick a winner from the correct responses. This can be a fun way to engage your audience.
  8. Milestone Celebrations: Celebrate reaching a certain number of followers or your brand’s anniversary with a giveaway.
  9. Repost or Share-to-Win Contests: Ask participants to repost your giveaway post or share it in their stories for a chance to win.
  10. Influencer Giveaways: Collaborate with an influencer who resonates with your brand. The influencer can host the giveaway on their profile, helping you reach their followers.
a person studying successful Instagram giveaway examples on their tablet, with a coffee cup on the side.

Learning from Successful Instagram Giveaway Examples

Instagram giveaways are a fantastic way for brands to gain visibility and engage with their audience. Let’s look at some successful Instagram giveaway examples that guide you on how to do a giveaway on Instagram.

Fraser Hill Farm hosted a giveaway where the grand prize was two tickets to see the Rockettes at Radio City Music Hall. They directed followers to a link in their bio, which took them to a page with several options for engaging with the brand and entering the contest to win Rockette Christmas Spectacular tickets.

Liquid I.V.® and BlendJet collaborated for a wellness-focused giveaway. Participants had to like the post and follow both accounts to enter. Sally Beauty UK hosted a giveaway where participants had to like the post, follow the account, and tag someone who would also like to win. They allowed multiple entries for additional tags, significantly boosting the engagement on the post.

How to Do a Giveaway on Instagram: Using Hashtags

Are hashtags important for a giveaway on Instagram? Hashtags play a crucial role in the success of an Instagram giveaway. They are highly influential in attracting a target audience. Using the right giveaway, hashtags can attract more people to your contest, draw more comments, and increase your engagement rate. Posts containing at least one hashtag receive 29% more interactions.

The process of finding and using Instagram Giveaway Hashtags is not that complicated. You only need to exploit hashtags relevant to your niche and contest. Also, it is essential to use contest hashtags that are easy and attention-grabbing.

However, there are some tips to consider when using Instagram giveaway hashtags. Firstly, it is essential to know banned hashtags on Instagram & stay safe from getting shadowbanned on the platform. Secondly, try not to use only general hashtags for a giveaway, even if your giveaway includes general subjects like fashion or beauty.

Besides, you shouldn’t use too many hashtags in a single post. Your posts may get spammed among several other posts if you do so. Plus, ensure your Instagram giveaway hashtags aren’t too long or confusing.

Forming Partnerships for Instagram Giveaways

Regarding how to do a giveaway on Instagram, it’s essential to note that hosting giveaways on Instagram can be a huge financial burden. However, forming partnerships can lessen the heaviness of the financial burden. Collaborations with other brands and influencers to host a giveaway can be a game-changer.

Partnerships for Instagram giveaways can help you reach a wider audience and increase your brand’s visibility. When you partner with another brand or an influencer, both parties can benefit from the increased exposure and engagement. This strategy helps share the costs associated with the giveaway and allows you to tap into the partner’s audience, expanding your reach.

To form successful partnerships, it’s essential to identify brands or influencers whose audience aligns with yours. The partner should ideally have a similar target audience and share common values with your brand. Communicating your goals and expectations with your partner is crucial for successful collaboration.

a person deciding the duration of their Instagram giveaway by marking dates on a calendar.

Deciding the Duration of Your Instagram Giveaway

Duration is one of the most essential factors to consider when finding how to do a giveaway on Instagram. Ensuring that the duration of the giveaway is fair and appropriate is needed for its success. The duration of your Instagram giveaway can significantly impact the number of entries and the overall engagement.

The best way to come up with the accurate duration for your giveaway on Instagram is to consider your marketing goals and your audience’s behavior. A shorter giveaway might be more effective if your goal is to boost engagement or promote a time-sensitive product quickly. On the other hand, if your goal is to maximize entries or reach a larger audience, a longer giveaway might be more suitable.

It’s also important to consider your audience’s habits and preferences when deciding the duration of your giveaway. For instance, running a week-long giveaway that starts and ends on weekends might be a good strategy if your audience is primarily active on weekends. Ultimately, the key is to balance giving participants enough time to enter the giveaway and maintaining a sense of urgency to prompt immediate action.

As you find ways and learn how to do a giveaway on Instagram, remember that these giveaways come with legal requirements. Instagram’s promotion guidelines outline several rules to follow when running a giveaway. These include:

  • Using the Correct Terms: It’s important to use terms like “contest,” “sweepstakes,” or “giveaway” correctly to prevent unwanted legal issues.
  • Including the Brand Hosting Campaign: The name of the company hosting the giveaway must be clearly stated.
  • Providing Clear Guidelines on How to Enter: Detailed participation instructions should be provided.
  • Including Prize Details: Information about the prize(s) should be clearly stated.
  • Stating the Start and End Date of the Giveaway: The dates the campaign will run, including the time zone, should be clearly stated.
  • Stating That Instagram is Not Associated With Your Giveaway: It’s mandatory to acknowledge that the promotion is not sponsored, endorsed, administered by, or associated with Instagram.
  • Including Participation Restrictions: Any restrictions such as age and location should be clearly stated.
  • Deciding How to Announce the Winner: The method of announcing the winner should be decided and stated.
  • Stating How the Prize Will Be Delivered: Details about how the prize will be delivered should be clearly stated.

Making an Impactful Instagram Giveaway Announcement

Making a proper announcement for a giveaway on Instagram is a necessary tip for someone who wants to know how to do a giveaway on Instagram. The announcement should be clear, engaging, and contain all the necessary information about the giveaway.

One way to make an impactful announcement is by using templates. There are various online resources like Canva, Freepik, and more where you can find templates for Instagram giveaway announcements. These templates can be customized to fit your brand and the specific details of your giveaway.

Share a link in your Instagram bio: Even though Instagram doesn’t allow links in posts or comments, it is possible to place a link in your bio. Use this option to share a direct link to the winners’ page or certificate of validity.

Edit the giveaway post to announce the winners: Users who participate in your giveaway will look forward to finding out if they’re one of the lucky winners, so, likely, they will regularly check your new posts and Stories. Remember to mention the winners in a comment: Instagram favors personalized and unique interactions between brands and Instagram users, so an excellent practice is to contact the winners personally.

a person analyzing Instagram giveaway data on a computer screen, with graphs and charts visible.

How to Do a Giveaway on Instagram: Utilizing Analytics

Analytics play a crucial role in the success of Instagram giveaways. They provide valuable insights that can help you understand your audience better, measure the effectiveness of your giveaway, and make data-driven decisions.

Analytics can inform your audience’s demographics, interests, and behaviors. This information can help you tailor your giveaway to your audience’s preferences, increasing the likelihood of participation. It can help you track key metrics such as the number of entries, engagement rate, and follower growth. These metrics can help you determine whether your giveaway is achieving its goals.

By analyzing the data from your giveaway, you can identify what worked well and what didn’t. This can inform your strategy for future giveaways, helping you optimize them for better results.

Remember, the key to a successful Instagram giveaway lies in careful planning, adherence to Instagram’s rules, and effective use of analytics.

Promoting Your Instagram Giveaway Effectively

Hosting a giveaway on Instagram is not just about hosting it; promoting it effectively is crucial to guarantee its success. Here are three key strategies to promote your Instagram giveaway effectively:

  1. Leverage Instagram Stories: Instagram Stories are a powerful tool for promotion. They are apparent and can be used creatively to engage with your audience. Countdown stickers can build anticipation or swipe-up links if you have over 10,000 followers. Remember to use your Stories often and creatively to keep your audience engaged.
  2. Collaborate with Other Brands or Influencers: Partnering with other brands or influencers can help you reach a wider audience. Make sure the partners align with your brand and audience. The partner can co-host the giveaway, provide the prize, or help promote it to their followers.
  3. Use a Dedicated Giveaway Hashtag: A unique giveaway hashtag can unify your community and increase engagement. It helps track entries and makes it easier for users to find your giveaway. Make sure your hashtag is unique, relevant, and easy to remember.

How to Do a Giveaway on Instagram: The Bottom Line

We’ve covered a range of topics about how to do a giveaway on Instagram, including the 7 steps to host an Instagram giveaway, Instagram giveaway rules, Instagram giveaway legal requirements, Instagram giveaway announcement, and Instagram giveaway promotion. The last content update was in June 2024.

Here are some interesting facts to remember about how to do a giveaway on Instagram:

  • Instagram giveaways can help grow your followers 70% faster in three months than if you didn’t host a contest.
  • Businesses have seen up to a 60% increase in engagement and a 20% increase in the follower count during contests.
  • Instagram accounts that run follower giveaways or contests grow 70% faster than those that don’t.
  • Giveaways significantly benefit brands by increasing followers, raising brand awareness, promoting new products, and increasing website traffic.
  • Instagram giveaways are a great way to acknowledge your followers and appreciate them for their continued support.

Follow our website,, to stay informed about new giveaways, exclusive contests, and guides to maximize your chances of winning!

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How To Do A Giveaway On Instagram FAQs

Here are answers to some frequently asked questions about how to do a giveaway on Instagram.

How to Do a Giveaway on Instagram to Gain Followers?

You should first define your contest goals and target audience to gain followers through an Instagram giveaway. The prize should be attractive and relevant to your niche. Clear rules are essential and should be shared in your post. Brands often require users to follow them on Instagram as part of the entry criteria, which helps grow the follower count. Contests tend to bring in new viewers to your page.

How to Promote a Giveaway on Instagram?

Promoting a giveaway on Instagram can be done through various formats such as Instagram posts, stories, IGTV, and Reels. You can also use Facebook Ads to promote your giveaway. Cross-promotion on other social media channels, email marketing, and your website can help reach more people. Partnering with influencers or other brands can also boost visibility.

How to Choose a Winner for an Instagram Giveaway?

Choosing a winner for an Instagram giveaway can be done using a random name picker tool or a free Instagram comment picker tool. These tools can randomly select a winner based on the comments left on a post. Announcing the winner transparently and honestly in your original giveaway post is essential.

How to Do a Successful Instagram Giveaway?

Learning how to do a giveaway on Instagram and successfully running it involves setting a marketing goal, choosing an enticing prize, developing a plan, and selecting a winner. It’s essential to understand what you want to achieve, whether it’s more followers, increased sales numbers for a specific product or service, or increased brand awareness. Promoting your giveaway during the giveaway period and posting your best content to keep your new followers engaged is also crucial.

How to Increase Engagement With Instagram Giveaway?

Instagram giveaways can generate higher engagement on specific posts and improve overall engagement. They allow your audience to interact with your brand and content, bringing in algorithm-friendly engagement in likes and comments. Hosting intentional, well-planned giveaways that attract your target audience can help increase engagement.

How Can I Promote My Instagram Giveaway to Reach More People?

To reach more people with your Instagram giveaway, consider cross-promoting on other channels you use for your business, including Facebook, Twitter, email marketing, and your website. You can also use Facebook Ads to promote your giveaway. Working with influencers to get the word out and co-hosting giveaways with other brands can also help reach a larger audience.

How Long Should an Instagram Giveaway Last?

An Instagram giveaway can last as short or as long as you want, but a common rule of thumb is 3 to 7 days. This duration gives your followers enough time to see and interact with the giveaway, but not so long that they forget about it. However, 1-2 weeks is the optimal time for large-scale campaigns.

What Kind of Prizes Should I Offer in An Instagram Giveaway?

The prizes you offer in an Instagram giveaway should be relevant to your brand and appealing to your audience. It could be a product or assortment, a gift card, a service, or something else. Offering products and prizes related to what your page revolves around is more effective.

How Can I Ensure My Instagram Giveaway is Fair and Transparent?

To ensure your Instagram giveaway is fair and transparent, you should clearly articulate the eligibility criteria, entry methods, and other relevant guidelines. An automated tool to select the winner can help ensure the process is unbiased. Also, it’s crucial to acknowledge that the promotion is not sponsored, endorsed, administered by, or associated with Instagram.

How Can I Use Instagram Stories to Promote My Giveaway?

Instagram Stories can be used to build interest throughout the giveaway. You can use stories to share highlights of the giveaway entries, re-share stories from people who have tagged your giveaway, add a question box so users can tell you what they’d like to win and announce the contest winner. Also, you can create a “Countdown Sticker” on Instagram stories so your audience can be notified when the drawing is over.

How Can I Collaborate With Other Brands for an Instagram Giveaway?

When creating a giveaway contest with other brands or creators, each collaborator must share the same post and get their community to participate. The Instagram Collabs feature makes this more accessible, so just one account will need to create the post announcing the giveaway, and it’ll appear on all your profiles.

Also, when pitching the collaboration to the brand, you should include details like why the collab benefits both parties, suggested products for the giveaway, suggested launch dates/timelines, and resources needed.

How Can I Use Hashtags Effectively in My Instagram Giveaway?

Using relevant, popular hashtags and creating your unique hashtag for the giveaway can reach a wider audience and increase the chances of people entering your giveaway. However, avoid banned hashtags on Instagram & stay safe from getting shadowbanned. Also, don’t act spammy by using only general hashtags for a giveaway or too many hashtags in a single post.

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