Pinterest Giveaways in 2024
In 2022, Pinterest reported a 6% decrease in global monthly active users, but it’s hardly lost its appeal.
The social media platform still has an audience of over 430 million global users, averaging almost 1 billion daily video viewings.
With the platform’s popularity comes hard-to-beat marketing campaigns. You won’t find as many opportunities for giveaways here as you can.
The revenue opportunities for individuals and small businesses are undeniable. Pinterest is also perfect for entrants who want to find exciting giveaways to enter in July 2024.
Pinterest Giveaway Types
This giveaway guide will serve two groups. It’s jam-packed with tips for those who want to run giveaways and participants who wish to enter them!
1. Giveaway organizers: The first portion of the guide is for businesses and giveaway organizers who want to run their giveaways on Pinterest. We will help you use Pinterest to host amazing giveaways and make them a success.
2. Giveaway entrants: The second portion of the guide is for participants who want to enter giveaways on Pinterest and maximize their chances of winning a prize. We will examine optimal ways to use the platform to find giveaways.
Running Giveaways on Pinterest
When it comes to online competitions and promotions, Pinterest is often thought of last and forgotten about in favor of other social media platforms like Twitter, Facebook, and Instagram.
Pinterest doesn’t have the same active users as these other platforms yet, but over 400 million daily users is a good start, right? That’s a lot of potential participants! Pinterest is a fantastic platform for promoting your brand and connecting with your audience.
If you want to engage and grow your audience on Pinterest, running a Pinterest giveaway should be next on your to-do list.
With our guide, running a giveaway has never been easier. To help you get started with a Pinterest giveaway, we will show you the ropes of starting your own. Before that, let’s look at why Pinterest giveaways are so effective.
What are the Benefits of Pinterest Giveaways?
Pinterest’s social, collaborative, and colorful atmosphere makes it perfect for online contests. This highlight is especially true if your business deals with anything creative, such as cooking, gardening, fashion, or design.
In addition to those advantages, Pinterest giveaways (or contests as they’re also known) have several other benefits that highlight how impactful the platform is.
Here’s a breakdown of those benefits.
Engaging a Wide Audience
It’s an active site where users engage with media and get involved with content, aside from giveaways. So, it shows how easy it would be to include giveaways on this site, as its audience is used to actively interacting with the site instead of passively.
Targeting Your Ideal Customer.
A staggering statistic says approximately 80% of Pinterest users are female. So, if you’re trying to engage a primarily female audience, Pinterest is for you!
Once you run a giveaway, you can let the platform do most of the work. This will allow you to maximize your target audience on Pinterest.
Increase Brand Awareness
In addition to interacting with your existing audience, Pinterest giveaways can help to welcome new people to your business.
As a creative lifestyle platform (with an aspirational edge), inspirational brands often attract a large following on Pinterest.
Running giveaways designed to encourage more people to your page is a great way to grow the size of your page.
Your giveaway can be as effective even if it doesn’t feature your products. It can generate brand awareness and lead people to your website.
Collecting User-Generated Content
You can generate engagement by running a Pinterest giveaway and asking your audience to submit “user-generated content” (or UGC).
UGC is a powerful and engaging marketing tool from which any business can benefit. But how does it work?
First, ask your audience to submit content in exchange for something. For example, ask the entrants to submit pins for your giveaway (we’ll cover this later). This will generate high-quality UGC while simultaneously engaging your audience.
Promoting Your Stuff
Pinterest giveaways are the perfect opportunity to promote a particular offering or event (or anything you want to promote).
Suppose you’re launching a new product line or offering discounts. Your giveaway can be a cost-effective way to amplify your promotional reach, and Pinterest can help expose your promotion to a broader audience.
Pinterest giveaways are a great way to achieve several objectives at once. You can grow your audience while simultaneously generating more sales.
How to Do a Pinterest Giveaway?
Running your first Pinterest giveaway may take some getting used to, but it will soon be a breeze—especially with the help of this section of our guide.
- Set up your giveaway: When you do a giveaway on Pinterest, as a priority, you need to decide what type you want to do!
- Create giveaway rules: Next, you must include your terms and conditions or rules.
- Choose your duration: When setting up your giveaway, you must decide how long you want it to run. There’s no one-size-fits-all answer to this question, and your decision will be influenced by what type of contest you’re running and how big your following is
- Don’t sweat it: We recommend you keep your giveaway running for 1 to 3 weeks. This timeframe will be significant if you’re giving away a valuable prize or have a small following and need extra time to build momentum.
- Choose your prize: The prize will attract your entrants—it’s center stage for your giveaway. This prize will drive the actions entrants take on Pinterest, so pick a good prize! Generic gifts will bring in users who aren’t interested in your products, so you want to pick something for your potential future customers.
- Promote your giveaway: You’ll be ready to run it once you set it up. Remember, you must promote your campaign to get as many entries as possible! If this step is done correctly, it can lead to loads of entries and further brand awareness.
Here is what we recommend including in your rules and terms and conditions:
- Your business information (your name and any website links)
- Giveaway deadline (when submissions close and when you will announce a winner).
- Eligibility rules of who can enter (age, location, and other restrictions.).
- The instructions on how people can enter.
- How will you select and inform the winner?
- The prize details (including the number of prizes and description).
- Details of how the prize will be delivered.
What are the Best Pinterest Giveaway Ideas?
There are many different types of giveaways you can run on Pinterest.
If you want to run an effective marketing campaign, you must pick the giveaway type that’s right for you. Your overall marketing objectives should determine the type of giveaway you run.
Ask yourself some questions. Are you trying to grow your audience or engage existing followers? Are you hoping to promote a specific product or generate feedback about your business?
Whatever your goals, there’s a type of Pinterest giveaway for you.
Ideas for a Successful Pinterest Giveaway
Here are 7 ideas for you to implement right now to help you run a successful Pinterest giveaway.
1. Direct Giveaway
The first idea you should consider is running a contest directly on Pinterest. These simple giveaways allow users to enter the campaign directly from the site without submitting additional personal details and information.
These direct giveaways generally have low barriers to entry and are easy to participate in. One downside to these contests is that you miss out on collecting identifiable information about your users, such as email addresses.
These giveaways are better suited for short-term campaigns rather than long-term commitments. Short-term giveaways provide instant gratification as opposed to slow-build revenue and growth.
2. Pin to Win
The easiest Pinterest contest you can run is a “Pin to Win” giveaway. These simple contests only require users to repin the images they choose from your selection to enter the giveaway.
These giveaways are excellent promotional tools encouraging your audience to display your content on their account. They can also provide valuable feedback if you evaluate which images your audience prefers.
If you decide to run this type of giveaway, remember that you have to give users a range of image options and allow them to choose based on their preferences.
The easiest way to make this easy is to dedicate a new Pinterest board to your giveaway and fill it with images for the entrants to choose from.
If you use only one image, get them to repin that with a contest-specific hashtag (to make it simpler for you to find entries).
3. Create a Pinterest Board
This type of giveaway is very similar to Pin to Win, except instead of using your images on their board, you will ask them to create a board with any images they choose! However, the images should still follow a theme that you outline.
You could use a couple of your images, as some entrants might find this option tricky. If the images aren’t what you expected, you could always pick your winners based on effort and merit.
The primary function of these giveaways is to develop relationships with your audience, and they can also enhance your word-of-mouth marketing.
However, these giveaways require extra effort on the user’s behalf, so you should reward that with a grand prize.
4. User-Generated Content
Another great way to collect and share user-generated content is by asking users to pin images following specific guidelines with a contest-specific hashtag.
Suppose you’re a gardening company. You could use this giveaway type to obtain photos of what your audience has grown with your products. If you sell art materials, you could collect images of people’s creations with your products.
You must choose a winner for this giveaway based on effort and merit. Afterward, you can use the photo as promotional material.
By asking for high-quality images, you can make your giveaway more engaging and competitive, leading to better UGC.
Bonus Tip: To maximize the content you receive, run this giveaway across all your social platforms, not just Pinterest.
5. Feedback Contests
These giveaway types are straightforward to run. They require users to comment (or provide feedback) on an image for a chance to win.
You can use this giveaway to ask your audience any questions you’d like answered, such as their favorite products or what they hope to see next from your brand. That way, you’ll have inspiration for the direction you take next.
As mentioned, these giveaway types won’t allow you to collect email addresses or run many actions simultaneously.
6. In-app Giveaway
The most impactful type of giveaway you can run to incentivize many actions at once and drive Pinterest engagement is an In-App one.
For example, Gleam’s Competitions App allows you to do everything seamlessly. You can design your giveaway, promote it, and advertise it on the site.
If you want to know more about using the Gleam app to host super-successful giveaways, check out our Gleam giveaway guide.
Running an In-App giveaway with Gleam isn’t as straightforward as the others, but it’s worthwhile.
Users will be required to follow the link you share and leave Pinterest. They will then need to enter their email address or other details and complete a set of actions.
It’s not straightforward, but it doesn’t prevent people from entering a giveaway—especially if it involves winning an amazing prize.
7. Visit on Pinterest
Users can enter your giveaway by visiting your Pinterest page from the whole web and not only Pinterest, so make your giveaway searchable online.
Use SEO and hashtags to help people find your giveaway. If your Pinterest page is full of engaging content, the visitors you attract will likely want to return for more.
Pinterest Giveaways: Closing thoughts
Using Pinterest to host your next giveaway is a great way to meet your marketing goals, whatever they may be. If you’re on the platform already or not, you’re now ready to make a start on your first Pinterest giveaway. Good luck!
You’re welcome to tag us on Pinterest @GiveawayListing, where we share a selection of the latest giveaways. By tagging us, you will expand your reach! Who knows, maybe your giveaway will be on the next live feed on Giveaway Listing’s website.
Entering Pinterest Giveaways
You can use Pinterest to enter giveaways, but you might do more than that! Just a word of warning: browsing there can be addictive. Pinners quickly spend hours on there.
Creating boards is one of the biggest lures to spending hours on the platform. Boards are full of images and information based on the creator’s topic.
Thousands of boards on Pinterest are dedicated to various topics, such as comedy, animals, gardening, and even giveaways. Some of those topic boards also have giveaways posted inside of them.
What is a Pinterest Contest?
A Pinterest contest is essentially a giveaway held on the site. There are many contests to choose from.
The site helps users collate useful information about upcoming projects or inspirational ideas, such as DIY and craft projects. Due to that aspect of the platform, crafty and arty giveaways are really popular on the site for all creatives.
No matter the giveaway prize, Pinterest’s popularity has increased the number of brand promotions on the site. That’s great news for everyone who wants to enter contests!
Pinterest contests are one of the most preferred ways for creatives to enter a competition, as they’re fun and inspiring.
How Can I Find a Pinterest Giveaway?
First, when answering this question, we have to ask you one! Do you have a Pinterest account? If not, we suggest you do – you can’t make the most of the platform unless you have one.
Finding a giveaway on Pinterest depends on the type you want to enter, but it’s essentially a matter of knowing what search terms to use.
There are only a few different styles of giveaways on Pinterest, but we bet more will be invested with the influx of influencers using the platform.
You might not need to sign up for some giveaways on Pinterest, but that’s rare! The case when you won’t need an account is if the promoter asks you to send a photo to them via another platform, which they will then add to Pinterest.
As a golden rule, Pinterest giveaways take place on the site. If you have other questions about how the platform works, you can always find out more on their Help page.
Here are 7 tips to help you maximize your winning chance on Pinterest contests.
1. Create Boards
Giveaway promotors might ask you to create a board with a particular theme. These giveaways don’t have a name but are referred to by search terms such as ‘create your board.’
To enter these giveaways, you must pin certain items from the business’ boards or website to your boards.
So, we recommend you have a selection of boards ready to go. The prettier your boards, the better.
To create a pin, select an image and choose “upload image” to add to a Pinterest board. The giveaway entries are tracked by the board names or the giveaway hashtag used in their descriptions.
2. Follow More Boards
Another way to prepare for more giveaways is to follow more Pinterest boards, especially from brands you love. With that action, you’ll be given access to contribute to a promoter’s board.
When you follow a board, the creator automatically adds you as a contributor. So when they run a giveaway, you’ll be given access to upload a pin as an entry to a giveaway.
Bonus step: If you’re having trouble understanding the terminology, pins are images (or videos) you can add to boards on Pinterest. You can add them from other sites or upload them from your computer.
To add an image from your computer, choose ‘add’ from the top right of your Pinterest page account, then paste in the URL of the website your image is on.
Bonus tip: Download a ‘pin it’ button from your browser toolbar to make adding images to your boards easy.
3. Repin Giveaways
These giveaways are commonly known as Twitter-style ‘follow and repin’ contests. That’s because they’re similar to Twitter’s retweet giveaways. They’re pretty boring to enter, but they are straightforward.
A giveaway holder will ask you to follow a particular board (or all of their boards) and then repin a specific giveaway image to one of your boards.
Winners of these giveaways are chosen at random. Much like Twitter’s rules, if you spot a repinned photo on your friend’s board, ensure you repin from the original board, not theirs!
Look at where your friend (or competition!) repinned the image from, and choose that. If you repin someone else’s entry, that won’t count.
4. Voting Giveaways
These giveaways are similar to those on other social media channels! The benefit is that they are simple to enter, but the downside is that they’re not all that fun.
These giveaways can be interrupted by fake accounts taking all the winnings, as it’s easy to create other accounts to vote for your entry.
Bonus tip: Ask your friends to vote for you! It’s not against any rules to ask for support for your giveaway entry, so share the link on your social media channels or email it to friends.
5. Know the Rules
One issue with Pinterest giveaways is that the entry rules are typically on the giveaway image. The issue is that they easily get lost amongst the entries on the promoter’s board, so the rules aren’t easy to find.
Some promoters pin the giveaway description as their board ‘cover,’ meaning it’s always accessible and easy to find! If not, you may need to hunt for the main giveaway image to find the rules.
Failing that, some promoters link the full terms, conditions, and rules on an external website. You should check carefully before you enter, as many Pinterest giveaways are only open to US residents.
Bonus tip: You can find Pinterest giveaways by doing a Twitter search and entering a search term such as ‘Pinterest win competition’ or ‘Pinterest giveaways’ by searching on Google.
You can find all kinds of giveaways online using the search term ‘Pinterest.’
6. Check if You’ve Won
This is because there isn’t a messaging function on Pinterest. Suppose you entered a repin giveaway. They may comment with an ‘@ mention’ to let you know you’ve won, but they will also need to follow one of your boards to do so. It isn’t as straightforward as dropping you a message!
For contests where you need to create a mood board, you may need to email them a link to your entry. This entry method makes an easy case, as you will receive an email if you’ve won. And if you’re a board contributor, they will likely comment on your entry to let you know you’ve won.
7. Giveaway Listing
The final step to ensure you find and win more prizes on Pinterest is to follow us there! You can see the latest giveaways available from us on the platform @giveawaylisting. Not only are we on Pinterest, but you will also find live giveaway feeds across all our social media channels and websites.
To find more giveaway accounts and people who regularly share giveaways, click on relevant hashtags in the search bar and tap on the results. By doing this, you’ll find people sharing more giveaways. You can follow them or save a link to their account as a browser bookmark.
What Companies are Running Pinterest Giveaways?
You will find every kind of business and brand running Pinterest giveaways.
We recommend searching for your favorite brands and products on the platform and then searching for giveaways among their posts! You might also find that these brands will post on their other social media platforms, so stay updated with those.
Following your favorite brands across all social media channels ensures you’ll always be available to catch their latest giveaways.
Here are a few accounts dedicated to sharing giveaways on Pinterest, including our giveaway account.
Vast Giveaways are dedicated to gaming giveaways and sharing everything related to games. Tip: if you’re a gaming giveaway fan – check out our PC giveaways guide.
Homeschool Giveaways and Freebies offer weekly giveaways and subscriber-only freebies on Pinterest.
Pinterest Giveaways: Wrapping Up
Pinterest might have experienced a slight decrease in active users in recent years. However, the platform still hosts top giveaways and allows brands to promote their work unabashedly.
You will find giveaways you can enter directly on the site and others that direct you to other platforms, such as those on Giveaway Listing.
If you enjoyed this global giveaways guide, you should check out the guides on GiveawayListing.com. We showcase hundreds of giveaways and create giveaway guides for our audience, like this one!
Let us know if there’s anything you’d like to see next. Follow us on Facebook, Instagram, Pinterest, and Twitter for more giveaways and guides.
Pinterest Giveaway FAQs
Here are answers to some frequently asked questions about Pinterest giveaways.
What are Pinterest’s Giveaway Rules?
Before getting started on Pinterest, you need to know their Contest Guidelines. Knowing the impact of a Pinterest contest, you should ensure you get the most out of them by learning the rules.
Pinterest’s Giveaway Rules emphasize user experience and legal compliance. Contests or sweepstakes are permitted if they comply with all legal requirements, marketing regulations, and platform rules. However, Pinterest does not allow more than one entry per person, and users cannot be required to pin a specific image.
How Can I Make Money on Pinterest Without Selling?
You can make money on Pinterest without selling products through several methods:
- Affiliate Marketing: Promote other people’s products with custom links and earn commissions.
- Promoting a Blog or Online Business: Use pins to drive traffic to your blog or business website.
- Pinterest Virtual Assistant: Offer services to help businesses optimize their Pinterest presence.
- Sponsorship: Partner with brands to post pins related to it.
What are Pinterest Wedding Giveaways?
Pinterest Wedding Giveaways are contests or promotions related to weddings hosted on Pinterest. They can include various items such as personalized wedding favors, unique wedding vow books, wedding day timelines, and succulent bouquets.
These giveaways often aim to promote wedding-related products or services, engage with the Pinterest community, and provide inspiration for future wedding plans.
What are Pinterest Raffle Giveaways?
Pinterest Raffle Giveaways are promotional events where users have a chance to win prizes by entering the raffle. The prizes can vary widely, from electronics and gift baskets to unique experiences.
These giveaways are often used by businesses or individuals to engage with their audience, promote their products or services, and increase their visibility on Pinterest.
Raffle giveaways on Pinterest are standard contests and giveaways on any platform. They can be found by searching the term ‘raffle giveaways.’
Don’t forget to follow us on Pinterest!
