2024‘s Trade Show Giveaways: Getting Started
Trade shows are a fantastic opportunity for businesses to showcase their products and services, connect with potential clients, and stay updated on industry trends.
This year’s focus is on unique, custom, and eco-friendly giveaways. The giveaways are about handing out freebies and creating memorable brand connections. This article will cover the best 6 Trade Show Giveaway Ideas in 2024, giveaway ideas, items, Trade show booth giveaways, and other forms of trade show giveaway ideas.
We looked into this thoroughly and decided on the best 11 trade show giveaway ideas for December 2024 shown below:
The 6 Best Trade Show Giveaway Ideas in 2024
We’ve been paying close attention to trade show giveaways, and from what we’ve seen, these 11 ideas are the best for any brand looking to do a Trade Show Giveaway in 2024.
1. Slim Fit UpCycle rPET Bottles
Custom water bottles have long been a popular choice for trade show giveaways. Opting for sustainable alternatives, such as Slim Fit UpCycle rPET Bottles made entirely from recycled materials, can significantly enhance their effectiveness and leave a lasting impression on eco-conscious attendees.
2. Santorini Shopping Tote Bag
A durable, reusable shopping tote like the Santorini Shopping Tote Bag from Etsy, Amazon, or other shopping platforms can be a practical giveaway. Attendees will appreciate having a lightweight tote that neatly stores pamphlets, brochures, souvenirs, and other marketing materials received throughout the event.
Pro Tip: You can check out more of these unique giveaway ideas to promote your brand and business.
3. Bluetooth Key Finder
A unique tech gadget like a Bluetooth Key Finder helps recipients keep track of their valuables. It’s a practical trade show gift to which you can add your logo, and attendees can use it during the event.
4. iFold Phone Stand
The iFold Phone Stand is a versatile folding phone and tablet stand with six adjustable positions, perfect for travel and trade shows. It’s a hassle-free giveaway that can easily slip into a pocket, purse, briefcase, or backpack, making it the perfect travel companion for all attendees.
5. Enamel Label Pins
Enamel lapel pins are eye-catching little gadgets that align perfectly with the trend of seeking uniqueness. These badge pins can be applied in various ways: pinned on clothing to add your style or attached to canvas bags as a unique accessory.
6. USB Flash Drives
USB flash drives are essential and prized for their multifunctionality and portability, making them perfect trade show giveaways. Choose card-style USB drives or unique features like built-in bottle openers, USB, or pen drives to meet different needs.
The Power of Trade Show Giveaway Items
Trade show giveaways are more than just freebies. They are a brand’s handshake, the first impression, and a lasting memory. They play a significant role in attracting potential leads.
Competitive Events at trade shows tap into the innate human love for achievement. The reward symbolizes an attendee’s accomplishment by letting attendees earn their giveaway through a contest or a game.
Quality is a crucial factor in determining the value of a giveaway. 85% of people claim that a promotional product prompted them to do business with an advertiser. High-quality items like Custom Notebooks and Journals, Promotional Pens, and Candy and Snacks are some of the best giveaways.
This Instagram Giveaway Guide is an excellent resource to help you plan and promote your trade show giveaway.
| Giveaway Item | Sustainability | Functionality | Creativity |
|---|---|---|---|
| Reusable Water Bottles | High | High | Medium |
| Bamboo Blossom Kits | High | Medium | High |
| Cotton Tote Bags | High | High | Medium |
| Customized Tumblers | High | High | High |
| Tech Tattoos | Low | Medium | High |
| Personalized Thank You Notes | Medium | Low | High |
| 3D Printed Miniatures | Low | Low | High |
| Custom-Designed Umbrellas | Low | High | High |
| Personalized Laser-Cut Bookmarks | Low | Medium | High |
| VR Travel Tokens | Low | High | High |
Maximizing Impact with Trade Show Booth Giveaway Ideas
One of the most impactful Trade Show Booth giveaway ideas is the Organic Cotton Bound Notebook with Pen. This notebook features an organic cotton hardcover, uses cream recycled paper, and donates 1% of product sales to environmental nonprofits. It’s a sustainable option that gives back to charitable causes for a more significant impact.
Another impactful item is the Customized Tumbler. These tumblers promote sustainability by reducing single-use plastic waste, providing long-term brand visibility, using eco-friendly materials, enhancing your green image, offering educational opportunities, encouraging sustainable behavior, and potentially fostering partnerships with environmental causes.
Inexpensive Giveaway Ideas: Budget-Friendly
Trade shows can be expensive, but that doesn’t mean your giveaways must be. There are plenty of budget-friendly options that can still make a significant impact. For example, stickers are handy branded items that stick in the mind. They’re small, affordable, and unbelievably versatile. Whenever someone uses your sticker, it’s like a mini billboard for your brand.
Luggage tags are another inexpensive but clever move. They’re not just another item to be stashed away; they’re something attendees can use every time they pack their bags. Customizing these tags with your brand’s logo or a catchy design creates a subtle yet effective branding tool.
Standing Out with Unique Giveaway Items
Unique giveaways can help your business do just that. For instance, Personalized Laser-Cut Bookmarks are a unique and functional giveaway that attendees will appreciate. They’re not just another promotional item but a thoughtful gift that attendees will use and remember.
Unique giveaway items can make a lasting impression at trade shows. Consider customized bottle openers, personalized charcuterie boards, or succulent plant kits. Other creative ideas include portable coffee drippers, Bluetooth turntables, and marble & bamboo coaster sets.
VR Travel Tokens are another unique giveaway idea. These tokens offer attendees a virtual reality experience, making your booth unforgettable. They’re not just another gadget but an immersive experience that attendees will remember long after the trade show.
Going Green: Eco-Friendly Giveaways
As society becomes more conscious of environmental issues, there has been a significant shift towards eco-friendly trade show giveaways. These items promote the brand and demonstrate the company’s commitment to sustainability.
One of the most popular eco-friendly giveaways is reusable tote bags. These bags are practical and serve as a walking advertisement for the brand. Another popular item is bamboo utensils. Bamboo is a renewable resource that proliferates and does not require pesticides or fertilizers, making it a sustainable alternative to plastic.
Creative Trade Show Giveaways
The fun thing about these kinds of giveaways is the creativity they spark. Here are some creative giveaway ideas that have been successful in the past:
- Portable Bluetooth Speakers: These speakers are practical and great for promoting your brand. Every time the recipient uses the speaker, they’ll be reminded of your company.
- Custom-Designed Umbrellas: A unique and practical item that can be used year-round. Plus, it’s an excellent way to see your logo in public.
- Eco-Friendly Branded Convention Totes: These totes are practical and eco-friendly, making them a hit with environmentally conscious attendees.
- Custom Backs Playing Cards: This is a simple yet effective giveaway. The deck can be customized with your branding, turning a classic game into a fun promotional item.
- Socks: Yes, socks! Companies like Sophos have used socks with unique designs referencing industry terms and incidents as a successful giveaway.
Trade Show Giveaway Ideas: Wrapping Up
Trade show Giveaways are your brand’s best visibility; every business person should take advantage of this. The trend is towards unique, practical, and eco-friendly giveaways. The focus is not just on the giveaway item but on how it represents the brand and resonates with the target audience.
In this article, we’ve covered various topics about trade show giveaway ideas, highlighting the best 6 ideas for you to explore and some unique, creative, custom, and eco-friendly ideas to try in December 2024.
Follow our website, GiveawayListing.com, to stay informed about new giveaways, exclusive contests, and guides to maximize your chances of winning!
Trade Show Giveaway FAQs
Here are answers to some frequently asked questions about trade show giveaways.
What is the Best Thing to Give Away at a Trade Show?
The best trade show giveaways are useful, memorable, and aligned with your brand. Popular choices include branded tote bags, reusable water bottles, and tech gadgets like portable chargers, among other items we have already mentioned. These items attract visitors to your booth and leave a lasting impression.
How Do You Attract Customers to a Trade Show?
Create an engaging booth with eye-catching displays and interactive elements to attract customers to a trade show. Offer enticing giveaways, live demonstrations, and exclusive promotions to attract visitors. Ensure you promote your trade show and the giveaways on various social media platforms.
How Many Giveaways Should I Bring to a Trade Show?
The number of giveaways to bring to a trade show depends on your expected attendance and budget. A good rule of thumb is to bring enough for at least 25-50% of the anticipated visitors. Having a few extras is always better to ensure you don’t run out.
How Do You Make a Trade Show Fun?
To make a trade show fun, incorporate interactive activities like games, contests, and live demonstrations. Create a vibrant and welcoming booth with engaging visuals and hands-on experiences. Additionally, offering unique and exciting giveaways can keep visitors entertained and interested.