Twitter Giveaways in 2024
Twitter (now known as simply X, thanks to Elon Musk’s genius) is among the most popular social media sites. It has over 326 million active users monthly.
With the platform’s popularity comes the invention of Twitter giveaways. And it’s a lot easier to run and enter these giveaways than you might think.
For giveaway participants, Twitter giveaways offer you a simple way to enter contests to win irresistible prizes. You can find a wide range of giveaways on Twitter. For businesses and giveaway holders, giveaways encourage more sales of their products and services, while giveaways on Twitter help build more engagement on their profiles.
If you’re looking for a way to boost your social media marketing strategies to drive people to your business, look no further.
This guide will provide detailed tips for Twitter giveaways in November 2024, whether you’re entering them or holding them.
X / Twitter Giveaway Types
This giveaways guide will cover Twitter giveaways for businesses who want to run giveaways and participants who wish to enter them.
1. Giveaway Organizers: This section is for businesses and giveaway organizers who want to run their giveaways on Twitter. We will cover how to use Twitter for marketing and give tips on staying within their terms and conditions.
2. Giveaway Entrants: This section is for participants who want to enter giveaways on Twitter and maximize their chances of winning a prize. We will cover ways to use the platform to find giveaways.
How to Promote Twitter Giveaways
So, you heard the hype about Twitter giveaways and want to run one of your own, but you don’t know where to begin?
With so many giveaway types to choose from, it can be challenging to start somewhere. Getting your giveaway to your target audience and getting the results you need to drive business growth can also be challenging.
This section of the guide will cover some of the best Twitter giveaways as examples so you can get inspired to create your own.
How Do Twitter Giveaways Work?
Twitter giveaways are social media marketing campaigns aimed at the platform’s users and, with any luck, the giveaway holder’s target audience.
The giveaway holders typically ask the audience to carry out specific actions in exchange for a chance to win the prize on offer.
The entry methods can be as simple as following the giveaway organizer on Twitter, retweeting one of their tweets, or commenting on their post.
Twitter giveaways work in several ways. Running a giveaway has several benefits for your business, including:
- Promoting your new products.
- Driving traffic to your website.
- Engaging your existing audience.
- Growing your Twitter follower list.
- Growing your subscribers and email list.
- Increasing awareness about your brand.
- Collecting user-generated content (UGC).
In summary, a Twitter marketing campaign such as a contest, competition, or giveaway is one of the smartest ways to grow your business.
How Do I Hold a Twitter Giveaway?
First, you must offer an attractive prize to hold a successful Twitter giveaway. Many companies make one mistake or another with this step. You want to ensure you don’t offer something with little value while also not going overboard.
For instance, if you offer an expensive product, people who aren’t even interested in your brand might enter. They’re only after the prize.
Alternatively, offering a $5 Amazon gift card might not pique people’s interest enough to enter. But if you offer a reasonably priced and personalized prize, you will promote your products while hopefully gaining new customers for your product or service.
When choosing a prize for your Twitter giveaway, consider your audience’s interests and tailor it to the season you’re in. For example, is it a Christmas giveaway or a specific Mother’s Day promotion?
You should select a prize specific to any events parallel to your giveaway and make it relevant for your audience.
9 Tips for Running a Successful Twitter Giveaway
Here are 9 tips you can implement right now to hold your Twitter giveaway.
1. Choose a Giveaway Goal
Before starting any giveaway, Twitter or otherwise, it’s important to have an end goal in mind. This first step makes it easier to track your progress and aim for specific results.
A giveaway goal helps you focus on making the most of your marketing campaign. You can also measure the success of your giveaway to improve your tactics for the next one.
Your Twitter giveaway goals might include gaining more followers and getting engagement on your posts.
2. Choose the Type of Giveaway
Five main types of giveaways are commonly used on Twitter. Each method (with different entry methods) can gain much traction if done right.
- Reply: This is a simple method of entry—people can reply to your tweet to enter your giveaway. This method is similar to the Instagram comments entry method. One comment or reply is all it takes to enter.
- Retweet: For this giveaway type, people can retweet your tweet to enter to win the giveaway. The person who gets the most retweets of your giveaway post wins.
- Following: One of the best entry methods is to ask people to follow your Twitter account and retweet to enter your giveaway. The only con is that you must be on top of tracking who followed you and entered.
- Mention and hashtag: Ask entrants to mention you in a post and use your branded hashtag. This method is a great way to increase your visibility on the site.
- Use a landing page website: Ask entrants to click a link to a website or landing page to enter your giveaway. This way, you can track and gain data with an app like Wishpond, increasing your chance of converting participants into paying customers.
3. Write a Concise Caption
Twitter’s character count doubled from 140 to 280 in 2017, but you’re not obliged to use all 280 characters.
Lengthy captions aren’t as popular on Twitter as on Facebook and Instagram. According to Buddy Media’s statistics, tweets with 100 characters or less get 17% higher engagement rates than long tweets.
Bonus Tip: Use strong words in your giveaway caption. Make the title enticing for the reader, making them likely to click and enter your giveaway.
4. Use a Video, Photo, or GIF
According to Brandwatch, tweets using a photo are 34% more likely to get retweeted than tweets with no photos. They also receive 89% more likes, 18% more click-throughs, and 150% more retweets.
If those figures are anything to go by, adding an image to your giveaway tweet is critical for increasing engagement and success. With a single photo or video of your 100-character tweet, you will increase user engagement and make your giveaway look good.
We recommend capturing the audience with a high-quality and colorful image or video. The image must stop your readers in their tracks. Consider capturing your prize as part of that image or video and adding your logo for a personalized touch.
Tip: Twitter images look best at 1024 x 512 pixels. You can use Instagram’s dimensions, but it’s best to stick to Twitter’s dimensions. If you need help creating the correct-sized image for your giveaway, you can use free tools like Canva.
Consider using a tool like FlexClip to create a short and eye-catching video about your giveaway for even more engagement. FlexClip allows you to easily add text, images, and music to your video, making it a great way to showcase your prize and get people excited about entering.
5. Use Branded Hashtags
It’s no secret that hashtags can help you to grow your brand. Statistically, tweets with hashtags are 33% more likely to be retweeted than those without hashtags.
AdEspresso analyzed over 20K tweets and found that the highest-performing tweets contained only two hashtags. At the same time, they found that using more hashtags would not increase the engagement rate. So, 1 to 2 hashtags for your Twitter giveaway should do the trick.
As part of this step, creating a unique branded hashtag for your company is a good idea. A branded hashtag can help increase user engagement.
Choosing a unique hashtag name is best if your company name is generic. Your hashtag can be anything you want it to be—make it memorable and easy to spell. For example, Nike uses the hashtag #justdoit instead of its name.
6. Write Clear Instructions
Give your followers clear and precise instructions on how to enter your giveaway. This is an important component for them to enter your Twitter giveaway.
If there are several steps to enter your giveaway, you want the instructions to be as clear as possible for the participants.
It’s important to note that giveaway instructions are intended for your Twitter followers and to prevent legal action if misunderstandings occur. Putting together written instructions may seem pedantic, but it reduces the likelihood of errors and increases engagement.
If you need to write detailed explanations, you can use another platform, such as your Facebook page or website, to provide all the additional information.
Include a strong call to action (CTA) in your instructions. CTAs should be easily accessible and short so your readers know exactly how to enter your giveaway.
Postcron recommends putting a URL in the middle of your tweet (rather than the beginning or the end) because that’s 26% more likely to get engagement. So, do this for your Twitter giveaway.
7. Include the Deadline
When you’re hosting a Twitter giveaway, participants need to know when the giveaway ends. Let people know how long your giveaway will run and how long they have left to enter.
You don’t have to use all of your tweet characters to do this. You can note these dates on your giveaway image or video details, on Facebook, or on your website landing page.
Note: When you include a deadline for your giveaway, you help your participants avoid missing out and give them a sense of urgency to enter.
8. Follow Up With Your Audience
Tweets have the shortest life spans on social media. A tweet’s lifespan can last between 5 to 30 minutes, unlike Instagram and Facebook, depending on your tweet’s engagement.
To increase user engagement on your Twitter giveaway and increase the lifespan of your giveaway tweet, try out these tips:
- Engage with people on your Twitter giveaway post.
- Send reminder tweets about your giveaway every other day or at least once a week.
- Share your Twitter giveaway on your other social media platforms to get better engagement and more entries.
- Pin your giveaway on your account at the top of your page so it’s the first tweet people see on your profile.
9. Announce the Winner
In your giveaway instructions, let participants know how you’ll announce your Twitter giveaway winner.
Based on the entry method, you will know the best way to select your giveaway winner. For example, choosing the person with the most retweets or likes.
Once you’ve chosen your winner, let them know via social media that they’ve won. This also lets others know that the giveaway is closed.
You should also ensure the winner has seen the tweet. Contact them to let you know where to post their prize. Your instructions should include all those details about the prize-winning process.
What are the Best Twitter Giveaway Accounts?
Depending on your business, you might run your Twitter giveaway in one or two ways. Specifically, there are two ways to run a giveaway on Twitter. You can either start your giveaway account or use your current business account.
If you already have an account and opt for choice #2, you can easily start posting now.
If you consider choice #1, this section will help you create an account for giveaways. If you’re unsure which option to choose, this section will help you decide on a route.
To show you how #1 could work for you, we will list successful Twitter giveaway accounts as examples and what makes them so popular.
Here is a list of Twitter giveaway accounts we found.
- Minty (@MintysGiveaways)
- GiveAway.SU (@giveaway_su)
- NFTGiveaway (@MetaNFTPunk)
1. Minty (@MintysGiveaways)
This account posts specifically about Roblox giveaways.
Why is Minty popular?
- They tweet specifically about Roblox giveaways. Posting about a specific type of giveaway prize has its advantages.
- Roblox is a popular platform, and so are Roblox-associated giveaways.
- Minty has its own YouTube giveaway channel and grows its audience organically across various platforms.
2. GiveAway.SU (@giveaway_su)
This account shares that it collects information about Steam key giveaways and runs its daily giveaways.
Why is GiveAway.SU popular?
- They tweet specifically about Steam giveaways, and that niche works to their advantage.
- They tweet approximately once a day, but sometimes less.
- Game giveaways are popular (the popularity of the giveaway prize counts).
- They run their giveaways daily.
3. NFTGiveaway (@MetaNFTPunk)
Why is NFTGiveaway popular?
- They tweet (and retweet) daily, with an average of 4-5 posts daily.
- They retweet giveaways and information from other popular accounts.
- NFTs are trending (the popularity of the giveaway prize counts).
Pro tip: If you love NFT giveaways, you will love our NFT giveaway guide.
What are the Best Twitter Giveaways?
This section will cover some of the viral Twitter giveaways and examine what made them so popular.
- Gosh Finder (@GoshFinder)
- Peter Finch (@PeterFinchGolf)
- Woodward Sports Network (@Woodwardsports)
1. GoshFinder
This giveaway saw 22.9K views, 2.5K retweets, 5 quote tweets, and over 2K likes.
What made this giveaway so popular?
- It has a clear title, “NFT GIVEAWAY,” and lists the prizes directly underneath.
- The entry method is listed on the tweet.
- Good use of emojis to emphasize the points made in the tweet.
- NFTs are trending (it’s a sought-after giveaway prize).
- Good use of a high-res image under the tweet description.
- Use of descriptive hashtags: #FreeMint #ETH #BTC #BNB #SOL #CRO #SUI #NFTGiveaways #NFTGiveaway #NFTCommunity #NFTs #Giveaway #GOSHFinder.
The tweet contains instructions on how to enter the giveaway, and emojis enhance the message.
The giveaway also uses bright and striking images to capture the audience’s attention. It went viral with over 20K views and over 2.5K retweets!
2. Peter Finch
This giveaway saw over 2K retweets, 17 quote tweets, and over 2K likes.
What made this giveaway so popular?
- The title indicates what the prize is.
- It has a simple entry method – retweet and follow the host.
- Good use of emojis to emphasize the points made in the tweet.
- Golf giveaways are popular.
- The high-res image under the tweet description contains all the giveaway information.
- Use of descriptive hashtags: #FinchNotGrinch #HowTheFinchSavedChristmas #GolfGiveaway.
- The closing date for entries and winner announcement is listed.
- The giveaway is also available on their Instagram and Facebook, as listed.
This giveaway also uses a great title to headline the tweet. Directly underneath is a clear call to action about how to enter the giveaway.
This post also contains excellent imagery of the prize bundle. Each item of the bundle is pictured.
Not only that, but the brand uses the image again to share the entry method, which is another detail that makes this a great giveaway post!
3. Woodward Sports Network
This giveaway saw over 122K views, 2K retweets, 31 quote tweets, and over 2.5K likes.
What made this giveaway so popular?
- The Twitter account has over 60K followers, which works to the advantage of the host.
- The giveaway title is specific about the prize.
- The entry method is laid out in 3 steps: retweet, like, and follow.
- Sports giveaways are generally popular, so the prize will be popular too.
- The high-res image underneath the tweet description contains a giveaway image.
- The giveaway duration isn’t long, as specified – “winner announced Tuesday,” so there is a sense of urgency to enter.
This giveaway post had the advantage of a big audience. It boasts 100K views, but views aren’t everything, as it only had over 2K retweets. The first example had a similar amount of retweets with 20K views!
The giveaway title details the prize, which is a great way to introduce the giveaway. Another plus point is that the entry method is laid out clearly in three steps.
The eye-catching image below shows the giveaway prize in action!
How to Pick a Twitter Giveaway Winner?
As simple as Twitter giveaways are, choosing your winner can be tricky. No free gadgets are available to randomly select winners from your follower list, likes, or replies. But you can choose from one of the following.
- Random list pickers
- Random number generators
With random list pickers, you can manually compile and record all your entries and use a random list picker to choose a winner. For example, Comment Picker and MiniWebTool both have free online tools you can use.
However, the downside is that manually recording every entry is time-consuming, especially compared to other approaches.
For random generators, you can allocate a number for every entry. A number generator draws a number within the appropriate range and matches that number to an entry to determine a winner.
For example, Google’s Random Number Generator and Random.org are online tools to help you do this.
The other way to pick your winner on Twitter depends on the type of giveaway you host.
For example, what will your participants have to do to enter the contest? You can ask them to do one of the following or combine a few of each:
- Reply to win
- Photo contest
- “Caption this” contest
- Retweet and follow
- Tag a friend’s account
- Vote to win contest
- Hashtag contest
- Design a meme
- Subscribe to an email newsletter
Depending on your giveaway type, you can manually choose the winner in one of the following ways.
- Choose winners from replies
- Choose winners from retweets
- Choose winners from hashtags
- Choose winners by manual selection (for example, choosing memes)
You can also run your giveaway with a dedicated third-party app like Gleam’s Competitions app.
Gleam giveaways are contained in attractive widgets, and you can use this to drive followers, retweets, and tweets on Twitter.
You can also include call-to-actions, such as social referrals, newsletter subscriptions, visits to your website, and social media channels.
Here is a landing page of what your giveaway could look like on Gleam:
To discover more about Gleam giveaways, check out our Gleam giveaway guide.
We have more in store. Keep reading to understand better how Twitter giveaways work from a participant’s perspective.
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How to Enter Twitter Giveaways
With so many Twitter giveaways and prizes to win, it can be tricky to know where to start. Hence, this section of our guide will cover how to enter Twitter giveaways and how to win more prizes.
How you enter a Twitter giveaway depends on the type of giveaway. You will commonly find the following types being held on the platform.
1. Retweet and follow
2. Reply to win
3. Tag a friend’s account
4. Subscribe to an email newsletter
5. Photo contest
6. “Caption this” contest
7. Vote to win contest
8. Hashtag contest
9. Design a meme
The giveaway type you enter will determine the entry rules you need to follow. All giveaways on Twitter will have their specific rules listed in their details.
How Do I Enter Twitter Sweepstakes?
Entering Twitter sweepstakes is as simple as entering Twitter giveaways, and the entry methods are often similar. However, many sweepstakes held on Twitter are shared by companies that hold their giveaways or reshare others.
You should examine the types of entry methods commonly used in these sweeps, which are listed below.
- Sweepstakes Fanatics (@sweepsfanatics)
- Infinite Sweepstakes (@infinitesweeps)
- Sweepstakes Advantage (@SweepsAdvantage)
How to Win Twitter Giveaways?
Winning Twitter giveaways is pretty straightforward when you know how to enter them. However, luck must be on your side, and you must have patience.
There are three main reasons people don’t win Twitter giveaways, especially when the giveaway host uses “bots” to run the giveaway and pick the winners. People don’t win Twitter giveaways because they fail to play by the giveaway rules, optimize their Twitter profile, or luck hasn’t been on their side.
9 Tips to Win Twitter Giveaways
We have looked into this thoroughly to find the best tips for you to win Twitter giveaways. Here are 9 hacks to ensure your victory.
1. Optimize Your Profile
Your profile might get viewed before deciding if you’re a winner, so make it look nice.
Make sure you have a good profile photo, and a cover photo is a good idea, too. If you’re not camera shy, use a photo of yourself.
To go the extra mile, write a fun bio. You can pin a tweet to the top of your profile, too! Under an existing tweet, tap the three dots to get that option.
2. Optimize Your Username
Using a short and sweet username will work in your favor. Use a memorable username that is less likely to be misread and easy to spell.
This will also work if you constantly type your name in giveaway entries. You want to make this easy for you to use and make it a winning name.
If you want to change your username, that’s easy. The challenge is coming up with an unused one! Generally, underscores and numbers aren’t as desirable, so keep going if you run out of options.
Log in and go to your Account Settings to change your username. This will not affect your current account details other than your name. You might want to let your followers know about the change.
3. Retweet Many Times
Don’t just retweet once, but retweet many times. Twitter giveaways requiring a post retweet are easy to enter, making them hard to win. There’s heaps of competition for these giveaways.
You might also find that your feed becomes a breeding ground for adverts afterward, which could work against you. Twitter search results might also filter your account.
You might be better off entering more giveaways where the promoter asks for photos, replies, and other entry methods.
Pro Tip: Enter a retweet giveaway as late as possible. This will ensure your entry is seen.
4. Interact With the Promotors
Interacting with the giveaway holders and promoters will make you memorable. We suggest this even if it’s not an entry requirement.
Reply to their tweets and make your comment stand out from the rest. This action will put you in good stead for coming to mind when they pick winners.
You could choose to add photos or GIFs and tag a friend. It goes without saying, but be as personable as you’d like. Be yourself and be friendly.
5. Search for Giveaways
We suggest you use Twitter to search for giveaways and competitions. If you want to win more prizes, you need to do a bit more than wait for opportunities to come to you.
Don’t rely on your news feed and the accounts you follow. Expand your reach and use Twitter’s advanced search function.
Use the function to specify what you’re looking for—tweet types, hashtags, dates, and even certain locations. If you like the results you’re seeing, save your search! Click “more options,” then “save search.” You can return to this option in the Twitter search box.
6. Follow Companies You Know
Search for local companies you know and love in your area. Follow your favorite places on Twitter, like restaurants, cinemas, bars, etc. Moreso, those that do regular giveaways!
These giveaways receive far less attention than most, so you have a higher chance of winning.
Another advantage is that you might know these promotors. Plus, they may follow you back – and the more followers you have on Twitter, the less likely you are to be filtered out.
You can also add these local companies to a Twitter list. Tweet using your local area as a hashtag, and you can get new followers that way.
7. Use Your Own Photos
It’s a good idea to have fun photos handy on your phone. Some giveaways involve tweeting a photo, so you can enter easily if your photos are ready anytime!
We recommend you make an album of giveaway photos. That way, you’re one step ahead.
For example, specifically themed giveaways like festive ones might require you to send in a photo of a Christmas jumper. Save everything quirky and interesting in one photo album.
8. Track Hashtags
As you probably know, a hashtag is a topic you can follow on Twitter. You can be as specific as you like when searching hashtags, for example, #EarthDayGiveaways or #TwitterGiveaways.
Searching for a relevant hashtag along with the words win, giveaways, or competition should yield a selection of results.
You might not know about this function. You should also watch out for Twitter parties with unique hashtags, and chances to win prizes live.
Twitter parties are usually held by companies with live chats using the platform and the hashtag (#) search feature to connect participants to the live conversation stream.
9. Download TweetDeck
If you’re into organizing your social media feeds, Tweetdeck is for you. You can only use it on your computer, not your mobile device.
TweetDeck shows you an organized set of scrolling columns of your feed, mentions, messages, a Twitter list, a search, or a user. Everything is neatly presented.
You can filter the content at the top of each scrolling column by specifying a date range or location.
It’s useful for following a hashtag – for example, if you’re at a Twitter party or find giveaways hosted elsewhere (search other names such as Blog, Facebook, Instagram, and Pinterest in the search columns).
Pro tip: Log in to Twitter as often as possible. Some giveaways don’t last very long!
Twitter Giveaways 2024: Final Words
As we’ve learned throughout our guide, Twitter giveaways can be as popular as the platform is, and they have the chance to go viral in one day.
The platform sees thousands of people enter giveaways hosted at once. For businesses, that’s an excellent opportunity to capitalize on those numbers; for entrants, that’s a lot of competition.
Still, hundreds of giveaways are being held daily on Twitter, so there’s always something to win. You might enter a giveaway held by a business that checked out our tips! And we have hundreds more prizes to share with you.
For more giveaway knowledge and guides, follow our website, GiveawayListing.com. You will always find the right guide for any giveaway you are looking for in our thoroughly researched giveaway guides.
Twitter Giveaways 2024 FAQs
Here are answers to some frequently asked questions about entering Twitter giveaways.
Do People Actually Win Twitter Giveaways?
Most definitely, people do win giveaways on Twitter. On average, some individuals win a prize on Twitter every couple of weeks. There is a lot of competition on Twitter. Hopefully, you’ll be the next winner if you use our guide!
How Do You Know if a Twitter Giveaway is Real?
To verify the authenticity of a Twitter giveaway, check if the account hosting the giveaway is verified by Twitter, as indicated by a blue badge.
You can also cross-check the Twitter handle with the brand’s official website. Additionally, try to recall or search for any tweets you might have sent to enter the giveaway.
Are Twitter NFT Giveaways Real?
NFT giveaways on Twitter can be real, but you must be mindful that scammers exist. Think twice if you’re asked to connect your crypto wallet and enter a seed phrase or private key. That will give the scammer access to your wallet to steal your funds.
Do not open random giveaway links sent to you. Instead, make sure you check the giveaway’s legitimacy. Double-check who sent you the message; if it’s spammy, delete and block it.
To know more about Twitter’s guidelines for giveaways and promotions, check out their rules and policies guide.